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SELLER’S SECRETS

Who is Valentina Murra, and what is she up to?

Valentina Murra is an Austin‑based musician turned closer and sales team lead in the high-ticket niche, helping women break into the industry after personally closing over $2mm in in her first 1.5 years, and leading her team past $8mm in that time.

Check out Valentina’s full interview on Youtube, Spotify, or Apple Podcasts.

Valentina’s come up (in 10 bullet points)

• Graduated high school a year early and enrolled at UCLA for acting (6 weeks)

• Landed an acting role on an HBO show at 17 years old

• Spent ~8 years in LA as a songwriter signed to Virgin Music Group

• Became frustrated with income instability in the creative industry

• Discovered the high‑ticket sales space through a random TikTok video

• Joined a training program and spent ~4 months building her skillset

• Entered her first sales role (fitness coaching) and quickly scaled from there

• Achieved $2 mm+ cash collected and a 50%+ close rate in just over one year

• Broke company’s closing records (fastest to $100k collected, 25 deals/mo)

• Transitioned into leadership, leading a team of eight while still closing herself

Valentina’s sales alpha and best practices

Anchoring to the process & outcome detachment

Valentina emphasizes being intensely process‑focused: “If I can get 1% better every day… discipline and consistency is huge.” She balances that with detachment to the outcome and trusts that as long as her inputs (calls, reviews, habits) are strong, the results will follow.

This shift from outcome‑oriented stress to prioritizing inputs creates resilience during sales ruts and builds sustainable performance.

Role‑playing, reviewing calls & “game tape” mentality

She treats her craft like an athlete: reviewing winning calls, dissecting what worked, and incorporating feedback. She shares that she reviewed her own calls and had them reviewed by others early on and this elevated her rapid progression into high performance.

If you’re serious about climbing into top‑closer status, you must schedule the review sessions and playback the “game tape” of every deal.

ALSO,

She believes a great sales manager can’t be great without being a killer closer themselves. Part of the reason why she still takes calls personally.

Vetting your offer & leveraging community access

Valentina warns that the online “high‑ticket” space has changed. More saturation, more offers. Her key differentiators: don’t accept the first job blindly, ask pointed questions about lead flow and offer longevity, send personalized outreach (e.g., Loom videos), and lean into community referrals to access quality roles.

By doing this she avoided “bad offers,” landed into one that fit her strengths, and scaled her income rapidly.

4 things to steal, 4 tips to implement

1. Pick up the “1%” habit now

• Set a specific micro‑goal each day (e.g., improve closing script by one line)

• Track your progress at day’s end: “What did I improve today?”

• Maintain a simple daily ritual: review calls + write one takeaway

• Reflect weekly: “did I move the needle even slightly?”

2. Avoid the “bad offer trap”

• Before accepting a role, understand all the data on what’s happening there now.

• Run a LinkedIn check, even reach out to current team members

• Use Loom videos to standout with hiring manager or team leads

• If they won’t give you clear answers, decline the offer

3. Apply her “game tape” review system

• Record your sales calls and save top‑performing examples

• Create a regular schedule each week to review one winning call + one weak call

• Identify one small change (e.g., question phrasing, tone) and test it next week

• Measure. Ex: “by next week my close rate on similar calls improves by X%”

4. Use the “faith or belief anchor” for unique leverage

• Define a belief system or higher purpose anchored in your sales mission

• Each morning write: “I believe that [your belief] and I will make this true today”

• When things go wrong, pause and remind yourself of your belief as your anchor

• Link a meaningful non‑sales metric (e.g., time with family, lifestyle) to this belief

Connect with Valentina

• Speak with Valentina: https://calendly.com/vaale-murra/30min

• Instagram: https://www.instagram.com/vaale.murra

• LinkedIn: https://www.linkedin.com/in/valentina-murra-6283ab304/

• TikTok: https://www.tiktok.com/@valentinamurra.sa