IN THIS EDITION

GM team.

Another week of doing the damn thing.

Great edition (self proclaimed) coming to you today with a deep-dive nobody else has talked about.

• The “4th Quadrant” of Sales Jobs Nobody Tells You About

• What to do when your old boss gets you fired at your new job

• The $20/mo AI SDR you can build in 5 steps

• Our “5-Min AI Build” resource has been added to the vault!

• And more…

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SELLER’S SECRETS

The “4th Quadrant” of Sales Jobs Nobody Tells You About

Most people enter sales thinking the goal is simple: get a job, close deals, make money.

What they don't realize is they're already navigating a trade-off. They just don't have language for it yet.

Chris Cha, a 1099 remote closer coming off a $30,000 month in his 5th month, put it better than we’ve heard it said before. When you're evaluating roles, every opportunity falls somewhere on two axes:

1. Earning potential (how much you can realistically make)

2. Integrity (how good you feel about what you're selling)

That gives you four quadrants. High money, low integrity. Low money, high integrity. Low both. And the one everyone wants: high money, high integrity.

Here's the part nobody says out loud. That fourth quadrant is almost never accessible right out of the gate.

Companies running legitimate, high-paying offers have options. They're not handing those roles to someone with no track record. They want people who've proven they can perform and won't be a liability. That kind of trust takes time to build.

So what does that mean practically?

If you're newer, you're probably choosing between two of the three things you want. Either you get on something where the earning potential is real but the product might make you uncomfortable, or you find something you genuinely believe in that just doesn't pay what you're worth yet. Neither is ideal. Both are valid depending on what you can tolerate.

The mistake is expecting to skip this stage entirely.

The other mistake, and this one is more costly long term, is staying in the low integrity slot because the money is good. It catches up. The reps you take on a product you don't believe in aren't building the right muscle. And if anything goes sideways with that offer or company, the resume damage outlasts the cash you made.

So how do you get to the “good” quadrant faster?

A few things actually move the needle. The first is proximity.

The roles in that fourth quadrant rarely get shared online. They come through people who know you, have seen you work, or trust someone who vouches for you. Events, communities, meetups, these aren't just networking. They're the actual hiring pipeline for the roles worth having.

The second is track record. You need to collect something. Even if the offer isn't perfect, reps and results travel with you. Show rate, close rate, cash collected, quota attainment, etc.

^Those are what get you into the next conversation.

The third is conviction. The sellers who consistently land in good rooms are the ones who can talk about what they do without flinching. If you're constantly hedging when someone asks what you sell, that's a signal worth paying attention to.

There's no shortcut to the trifecta. But there is a faster path than grinding cold applications and hoping something lands. Know what quadrant you're in right now. Be honest about the trade-off you're making. And build toward the one worth being in rather than just drifting there.

The job that lets you sleep at night and write your own check exists. It just usually costs a few uncomfortable reps to get there first.

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