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Alec is a 26-year-old retired remote closer based in the Arizona, now co-running Mindcraft, a neuroscience-backed online coaching company doing multiple six figures/mo.

Check out Alec’s full interview on Youtube, Spotify, or Apple Podcasts.

Alec flipped the standard high ticket coaching sales model by ditching call booking funnels. Instead, Mindcraft sells directly via live webinars. Two sessions on the same day (2PM & 8PM EST) to accommodate global audiences.

Their first implementation of this in February doubled their previous record month in a single day. The key has been deep trust in Emily’s brand and the emotional buy-in their offer taps into live on the webinars.

Despite doing multi 6-figures/mo, they haven’t hired a single sales rep. Instead, they run with high-converting webinar presentations with strong urgency and scarcity levers.

This includes limited-time bonuses and tightly controlled buying windows. They’re proving that in emotional-driven niches, a powerful solo webinar can outperform entire sales teams.

Alec credits much of their sales success to selling identity transformation, not just outcomes. By educating prospects on neuroscience concepts like the "default mode network," they position their program as a tool to literally rewire who you are.

This alignment between internal identity shifts and external outcomes creates emotional resonance that boosts conversions.