😎 $20k/mo closer paid to pitch his now business partner and fiancee, subpar cold emails from Google, how to get noticed by recruiters on LinkedIn

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SELLER’S SECRETS

Who is Alec Saenz, and what is Mindcraft?

Alec is a 26-year-old retired remote closer based in the Arizona, now co-running Mindcraft, a neuroscience-backed online coaching company doing multiple six figures/mo.

Check out Alec’s full interview on Youtube, Spotify, or Apple Podcasts.

Alec’s come up (in 10 bullet points)

• Grew up influenced by entrepreneurial grandfather

• Studied economics, then switched to communications at Texas A&M

• Tried dropshipping and SMMA before discovering remote sales

• Entered remote closing space pre-graduation in 2021

• Started as a closer, then transitioned to setting to build skills

• Crushed 10k–20k months as remote closer in 2023

• Booked a $500 coaching call to pitch influencer Emily on business

• Started Mindcraft with Emily in February 2024

• Scaled coaching business to 7-figures primarily through webinar model

• Recently became engaged to Emily and bought a house together

Alec’s sales alpha and best practices

The direct-to-checkout webinar pivot

Alec flipped the standard high ticket coaching sales model by ditching call booking funnels. Instead, Mindcraft sells directly via live webinars. Two sessions on the same day (2PM & 8PM EST) to accommodate global audiences.

Their first implementation of this in February doubled their previous record month in a single day. The key has been deep trust in Emily’s brand and the emotional buy-in their offer taps into live on the webinars.

Selling more without a sales team

Despite doing multi 6-figures/mo, they haven’t hired a single sales rep. Instead, they run with high-converting webinar presentations with strong urgency and scarcity levers.

This includes limited-time bonuses and tightly controlled buying windows. They’re proving that in emotional-driven niches, a powerful solo webinar can outperform entire sales teams.

Selling identity beats selling outcomes

Alec credits much of their sales success to selling identity transformation, not just outcomes. By educating prospects on neuroscience concepts like the "default mode network," they position their program as a tool to literally rewire who you are.

This alignment between internal identity shifts and external outcomes creates emotional resonance that boosts conversions.

4 things to steal, 4 tips to implement

#1: Start ripping webinars now

• Host live webinars twice a day to hit global time zones

• Replace CTA from "book a call" to direct checkout

• Keep content long-form (90 mins+) to build trust

• Position offer emotionally, not just functionally

#2: Don’t confuse the brand with the business

• Alec runs backend; Emily drives content and trust

• Let the face of the brand stay focused on connection

• Keep roles clear to avoid friction or founder fatigue

• Build systems so brand power doesn’t depend on one person

#3: Let the market tell you when to hire sales talent

• Alec intentionally didn’t hire reps since the webinar model proved ROI

• Let bottlenecks dictate next hires, not growth FOMO

• Test lean before layering in team complexity

• Look for compounding wins before expanding overhead

#4: Put your money on the line. Pay to pitch.

• Alec paid $500 to book a coaching call with Emily

• Used it to pitch a business idea, not get coached

• Led to partnership, relationship, and an engagement

• You don’t need a formal pitch deck. Just initiative.

Connect with Alec

• Instagram: https://www.instagram.com/alecsaenzz/