😎 Big updates from BoS founder (S2), closing 7-fig deal with a handwritten note, job interview etiquette that'll get you hired

SELLER’S SECRETS

Who is Dylan Vergara, and what is Because of Sales?

This is funny because I’m writing this about myself. Sales changed my life. I wasn’t supposed to be a sales guy. The opposite actually. I should have been an engineer or something.

I made my first 6-figures through roofing sales right after college. Pacing $180k midway through the year before I quit to find location freedom. Jumped into the remote 1099 sales space (“high-ticket” niche if you’re familiar). Recreated 6-figure income from home. Built a community around it. Then built a sales agency. Did 7-figures with both. Sold the agency early 2025.

Because of Sales is my attempt to help more people change their lives through a sales career. Or just by selling something to someone. Most people would never believe the opportunity that lies in simply facilitating transactions. We want to show them how big it is.

Because of Sales is your pulse on the state of selling.

Check out Dylan’s full podcast on Youtube, Spotify, or Apple Podcasts.

Because of Sales come up (in 10 bullet points)

This is usually the “come up” story of the guest. Let’s change that this time. Here’s the Because of Sales come up story to date (~130 days).

• Changed the trajectory of my life with sales. Millionaire at 26.

• Founded BoS after selling my half of a multi 7-fig sales agency.

• Launched in April 2025 with newsletter, podcast, and social accounts.

• Reached 2,850 newsletter subs in 125 days via organic + paid

• Grew IG to 1,355 followers with daily memes + podcast clips

• Ran lean paid ads with ~$2.30 cost per subscriber

• Average subscriber 5-10yr sales vet, earning $90k-$150k.

• Invested heavily into product and audience without monetization up front.

• Focused on turning newsletter into leverage-heavy, scalable media asset

• Developing our first BoS product, a guide to help you land the job you want.

Our sales alpha and best practices

1. Liquidate subscriber costs to get to big advertisers faster

I realized early that the end-goal of relying solely on external advertisers to drive revenue wouldn't scale fast enough. To solve this, I began developing a sub-$10 impulse product that helps salespeople land better roles (still in progress). The goal isn't profit, it's to offset acquisition costs and build leverage.

Once we reach breakeven on subscriber acquisition through product + other small revenue drivers, we’ll scale more aggressively. This model gives us more control and cash flow compared to waiting on big advertisers.

2. Establish two acquisition flywheels ASAP, paid and organic

Because of Sales is structured like a modern media company. We run a 2x daily content cadence across all of the social platforms while also using Meta ads to drive newsletter growth. The organic flywheel keeps quality high and long-term brand equity strong, while paid ads allow faster scale. When both loops hit stride, they reinforce each other. I see this dual flywheel as the engine behind top-tier newsletters and media companies.

3. Just stay in the game longer than others

It is clear that most people fail because they quit too early. This podcast and newsletter take real time, attention, and money to produce. I currently fund our team and paid ads with profits from other ventures. I have invested heavily into the early efforts of this business. We are not profitable yet. Not even close. And that’s okay. It’s coming.

I document the journey every 20 episodes to show the long game in public. The consistency and transparency associated is part of our sales strategy.

4 strategies we use, 4 tips to implement them yourself

Build relationship and monetize faster with easily digestible solutions

• Create a more “beginner-friendly” product for those not ready for main offering

• Offer it for a very low cost, make the value:price ratio as high as possible

• Don’t try to profit with this. Use it to nurture, best-case break-even

• Launch early. Iterate fast. Don’t let dragging decisions slow progress

Positive brandy equity and goodwill > quick $$$

• Focus on building a valuable audience over everything

• Build products that meet them where they’re at

• Recognize that “big” monetization plays can take years

• Collect data, know your audience, listen to their needs and wants

Run ads. Now.

• Target your ideal customer with hyper relevant hooks/strategies

• Track your cost-per-subscriber weekly, cross reference platforms if needed

• Let top creatives scale; rotate in new tests frequently (this is a lot of work)

• Manage your expectations around direct ROI. Money comes back. Time doesn’t.

Work on the business/strategy. Delegate repeatable tasks yesterday.

• Build SOP’s and map processes for training (I use Miro)

• Recurring/admin/non-creative tasks should be the first to go

• Own what drives value and builds brand (content, writing, etc.)

• Reinvest saved time into testing new strategies that drive growth

Connect with Dylan

• All my links