😎 $400k/yr closer QUIT for this, craft beer sales blues, and "Fred from fireflies" was... a real person?

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SELLER’S SECRETS

Who is Cole Angelle, and what is NexGrowth?

Cole Angelle is a Houston‑based sales agency founder helping high‑ticket business owners outsource and scale their sales teams. His goal: $20 M+ revenue in 2026.

Check out Cole’s full interview on Youtube, Spotify, or Apple Podcasts.

Cole’s come up (in 10 bullet points)

• Played college baseball, pursued a business degree.

• Started in insurance sales because his uncle found success there.

• Cold‑called 8 + hours/day for 2+ years, built thick skin.

• Left insurance agency seeking freedom and higher upside.

• Entered high‑ticket remote closing, leveraged a hot offer & coaching.

• Worked up to closing $1.2mm himself in a single month over the phone.

• Transitioned from being a closer to building a sales & marketing agency.

• Scaled team to 50+ people, currently onboarding several new clients.

• Built systems (CRM, AI call review, ops) to manage multiple teams effectively

• Now focused on doing more of what works, rather than chasing shiny objects.

Cole sales alpha and best practices

1: Leverage your experience as an individual contributor for instant credibility when branching off

Cole shared that his foundation as a top‑performing closer gave him real insight into what works on the front lines. Closing skills, objection handling, call volume, etc.. He used that to build a team and agency from a place of inside knowledge. This will give you the ability to lead from experience rather than just being a hype man.

2: Aim to build a system that runs, even when you’re on vacation

Rather than staying stuck closing calls forever, Cole built systems (AI call review bots, dedicated ops teams, etc.) to delegate and scale further. Once you know how to sell, figure out how to replicate it via people + process, so you’re not the bottleneck when pursuing the next level.

3: Avoid partnering from a position of scarcity

“We don’t need more clients.” That positioning gives him pricing power, ability to turn down bad fits, and ensures alignment of incentives (rev share, client upside). It’s a shift from “we’re hungry for clients” to “we pick partners who meet our standards.” That’s real leverage.

4 things to steal, 4 tips to implement

#1: Map your leverage, then outsource the rest

• Map the exact activities you’re doing that drive the most value.

• List the tasks only you must handle and those you can delegate.

• Set timeline to outsource or systematize one repetitive task this month.

• Review monthly: what leveraged you vs what drained you.

#2: The less (good) deals, the better

• When engaging clients, make sure their offer is HOT, not a commodity

• Set minimum terms you’re willing to accept (rev share, set‑up fee).

• Save yourself the headache excepting subpar terms

• Always learn from previous deals on where you left opportunity on the table

#3: Build a repeatable system for your sales teams

• Document your lead’s journey. Ex: lead → appointment → call → close.

• Build a support system (CRM tag, call review, feedback loop) for calls.

• Have clear KPIs for setters, closers, managers (calls/day, close rate, etc).

• Put a team-wide dashboard in place ASAP to track those metrics.

#4: Pay top talent early and handsomely

• Commit to paying the top earners what top earners need to make

• Build a referral program: pay your current team for sourcing top talent.

• Have a dialed onboarding system so new hires ramp fast.

• Review team turnover : if > X% drop off, inspect processes deeper.

Connect with Cole

• Work with Cole: https://www.nexgrowth.ai/

• Instagram: https://www.instagram.com/_coleangelle

• Youtube: https://www.youtube.com/@cole-angelle

• X: https://x.com/coleangelle

• LinkedIn: https://www.linkedin.com/in/cole-angelle