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- 😎 Do personality hires have an edge in 2026?
😎 Do personality hires have an edge in 2026?
Why the "hungry to win" guy got 3.9M views, and why showing up as yourself beats playing it safe in interviews and sales.
IN THIS EDITION
14 days into 2026,
You’re either over the moon about how things are pacing, or you’re sweating a little bit.
Don’t sweat.
BOS edition #39 is here to help.
The Personality Edge
How Claude Cowork just changed sales
Something to read if sales is lonely for you
And more…

LIVE FROM THE SALES FLOOR
Recent Events
Latest sales hack: Google Docs notifications? (X)
Claude Cowork just changed the way we sell (Claude)
Here’s your sales MBA, list of things you must read (X)
Tips + Tricks
Why you should show up to an interview on an empty stomach (X)
Is sales lonely for you? Read this discussion (Reddit)
Step-by-step: $0 to $10k/mo fast in 1099 remote closing (Youtube)
Other Stuff
When a billionaire tries to close you, everything is sales (X)
Cringy sales kick-off moments shared by the community (Reddit)
15-step outreach sequence from the director of a $17.3B org (LinkedIn)

GET BETTER
People who hire a bunch of sales people operate on a hidden code. We’ve deciphered it by interviewing the minds behind 1000’s of hires.
Check out Hired: The Secret Manual.
40 questions, 12 partners, sub-60 minute read. There’s nothing else like it, we promise.
BOS PODCAST
This week on the Because of Sales podcast:
Remote sales: cope or nah (why some love it and others hate it), interview alpha and personality as the edge, ownership and high-agency career moves, sales as a universal leverage skill, $50k-per-month commissions and how fast sales can change your life.

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SELLER’S SECRETS
The Personality Edge
A candidate's stomach growled during an interview. When asked if he ate breakfast, he said: "Nah, I'm hungry to win with y'all."
That tweet got 3.9 million views in 48 hours. And yeah, some people cringed. But the replies tell a different story. Most people would hire that person.
Here's why it works: every hiring manager sits through the same vanilla bullsh*t every day. Same rehearsed answers. Same sanitized LinkedIn personality. Someone shows up with actual energy and suddenly they're memorable.
Skills can be taught. You can't teach personality.
Think about the people who print money in sales. There's always that one enigmatic person on the team who is high energy, self-aware, and just gets it. They might annoy management sometimes. But they close. And they stick around because they make the environment better just by being there.
If you have a 10/10 personality and 2/10 sales ability, you can engineer a pretty successful career. You'll outlast people with better skills but zero presence. Especially in roles where the brand already has demand like legacy companies or established products. You just need to be likable and not screw it up.
The thing about interviews: most people are so afraid of making a mistake that they box up everything interesting about themselves. They strip out the texture. And then they wonder why they don't get calls back.
Your edge isn't just what you know or what you've sold. It's whether someone wants you around. Whether you make the team better. Whether a hiring manager thinks "I'd actually enjoy working with this person."
The "hungry to win" line works because it's honest, it's sharp, and it shows the person isn't scared to be themselves. With the right delivery, that kind of move separates you from everyone else in the stack.
Thick skin helps too. If you can't handle a few internet dunks, you probably don't belong in sales anyway.
Personality isn't everything. But it's a hell of a lot more than people think.
Think of the personality hire on your sales team...Where do they fall in the pack? |

BEFORE YOU GO
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