😎 3x'd his income closing $10M, ChatGPT prompts for better discovery, how to sell to people with money

SELLER’S SECRETS

Who is Tristan Workman, and what is he up to?

Now (recently) based in Austin, TX, Tristan is a high-ticket remote sales professional and sales team leader helping top-tier coaching programs scale to 7 and 8 figures.

Check out Tristan’s full interview on Youtube, Spotify, or Apple Podcasts.

Tristan’s come up (in 10 bullet points)

• Worked 40+ hours weekly in high school service jobs

• Studied finance at UNC Wilmington, graduated in 2020

• Rejected 9-5 path for commission-based sales

• Moved to Tennessee to join a friend's construction startup

• Built sales chops selling decks and roofs via self-generated leads

• Discovered remote closing through a friend in Amazon FBA

• Balanced in-person and online sales calls daily from Starbucks

• Invested in his first course: Sales Sniper Bootcamp

• Left construction after cashflow issues and fulfillment failures

• Landed on an A+ remote offer and closed $1M+ in a month with full conviction

Tristan’s sales alpha and best practices

1: Obsess over an opportunity that allows conviction-based selling

Tristan refuses to sell anything he doesn’t believe in. After facing burnout selling for low-integrity business owners, vetting opportunities for legitimacy is priority A1. He asks founders to show results, connect him to clients, and prove their sales team’s earnings before committing.

This radical conviction translated to a 60% offer-to-close rate when he aligned with top-tier founders like Dickie Bush and Nicolas Cole.

2: Try the “hammer them” strategy to eliminate objections

Tristan implemented a version of Jeremy Haynes' "hammer them" email strategy, sending 6 targeted emails before a call. Each email tackled a specific concern: price, credibility, proof, differentiation. This indoctrinates the lead before the closer even introduces themselves, making the sales call smoother and reducing refund/buyer remorse rates.

3: Leverage custom intro videos at scale to land the role you want

Tristan broke into high-ticket sales by DM'ing 100+ creators with personalized Loom videos. He stands out by making them high-quality, direct, and conviction-driven. One DM to Dickie Bush at 3 AM led to him joining the team and helping them break $1M in a month.

He now encourages reps to approach outreach like sales calls: tailored, persuasive, and professional.

4 things to steal, 4 tips to implement:

Don’t fall for the "laptop lifestyle" myth

• Making $30K/month requires 10-14 calls/day

• Sales is hard work, not passive income

• Expect long hours and repetitive effort

• Most flashy closers are over-leveraged

Master the first impression like your life depends on it

• Your first impression is the most critical part of any relationship.

• When applying for a role, create a personalized, high-quality Loom video.

• Show energy and enthusiasm; demonstrate you are the right person for the job.

• Don't send generic, low-effort applications.

Develop a "cashier" sales process

• Automate content with answers to common objections before the call.

• Use a "pre-call hammer them sequence" to educate prospects.

• Turn your closers into "cashiers" by removing objections early.

• Shift the conversation from objection-handling to a collaborative discussion.

Obsess over "speed-to-lead" to win more business

• Respond to leads as quickly as possible when they come in.

• The faster you get on the phone, the more they appreciate it.

• Speed to relationship builds trust and earns business.

• The most known and fastest to respond product often wins.

Connect with Tristan

• Instagram

• LinkedIn