😎 Closing $50M with his writing, how to get A.I. phone screeners to book demos for you, and the most "booming" sales industries right now

SELLER’S SECRETS

Who is Nick Verge, and what is Copy and Systems?

Nicholas Verge is an Austin-based founder and performance marketer who partners with coaches and consultants to scale high-ticket offers at Copy and Systems. His clients (like Alex Jones, Jordan Belfort, and more) have generated over $50M using his words to sell.

Check out Nick’s full interview on Youtube, Spotify, or Apple Podcasts.

Nick’s come up (in 10 bullet points)

• Began in local sales (mortgages, contractor t-shirts) with no product knowledge

• Mentored by a sales veteran who taught him how to handle rejection

• Tried to launch a clothing brand, failed, and pivoted to online biz

• Someone randomly DM’d him a huge file of the biggest courses/programs

• Learned to build funnels, write copy, and create VSLs through this^

• Realized digital products were more scalable than local businesses

• Started offering free work to build case studies and reputation

• Transitioned to premium positioning around copy + strategy

• Assembled a team to handle media buying and funnel execution for clients

• Now partners with 3-5 high-ticket businesses to run marketing end-to-end

Nick’s sales alpha and best practices

Reverse-engineer buyer’s psychology before you write anything

Before Nick writes a single word, he pulls closed-call transcripts and drops them into tools like Manus to extract psychological and philosophical buyer patterns. He reviews in-depth 20-30 page reports to understand how prospects think, then builds copy and strategy based on the insights gained.

This creates messaging that mirrors how buyers talk, think, and feel in order to sell with minimal friction.

Poor show rate? Start downstream when diagnosing

Nick doesn’t immediately blame traffic or targeting when show rates dip. First, he checks if texts, emails, and confirmation calls are happening. Then he’ll test domain deliverability, thank-you pages, and pre-call video framing.

Most "show rate" issues aren't pipeline problems. They're pre-call trust and clarity problems.

Hyper-personalized outbound is not optional

Whether it's a salesperson applying for a role or a cold email to a prospect, Nick (and many others) only respond to those who put in a real noticeable effort. He’s hired reps who recorded Looms referencing his podcasts, books, and content, but never those using automated X messaging tools.

If you want to stand out, be real.

4 things to steal, 4 steps to implement

Use real buyer data to sell as effectively as possible.

• Pull 30-50 closed call transcripts from your CRM

• Drop them into a tool like Manus or Claude for analysis

• Ask for psychological/philosophical profiles and objections

• Use findings to adjust your pitch or pre-call materials

Don’t listen to others. Offer free work to get your foot in the door.

• Identify a specific niche or operation that you align with

• Do deep research on their business, ICP, product, founder, etc.

• Pitch a free trial tied to a relevant performance goal

• Deliver results and use them to secure paid work or referrals

Drive more revenue without buying more traffic (increase show rate)

• Add SMS confirmations 3 days, 1 day, and 1 hour before the call (at minimum)

• Closer should text from their own business number post-booking

• Review if emails are landing in spam (test multiple addresses)

• Use a strong “thank you” video to pre-frame expectations

It’s not your pipeline, it’s your book of business

• Keep every lead’s contact info, even if they don’t close

• Follow up weekly with new value (case studies, posts, updates)

• Don’t stop outreach until they unsubscribe or opt-out

• Pipeline gold is in the leads you paid for months ago

Connect with Nick

• Work with Nick: copyandsystems.com

• Youtube: https://www.youtube.com/@NicholasVerge

• Instagram: https://www.instagram.com/nicholasverge/

• Facebook: https://www.facebook.com/nick.verzhitsky/

• X: https://x.com/NicholasVerge