😎 iMessage for your CRM, the first Facetime auto-dialer, and unhinged sales team moments

SELLER’S SECRETS

Who is Sam Queen, and what is SendBlue?

Sam Queen is a sales pro turned CRO who helps businesses integrate iMessage into their CRM via SendBlue to boost call show‑rates and closing. In the past year they’ve scaled to a sales team of 20+.

Check out Sam’s full interview on Youtube, Spotify, or Apple Podcasts.

Sam’s come up (in 10 bullet points)

• Raised money as a kid for school fundraisers and developed a sales mindset.

• Sold pretzels in a mall for ~4.5 years, learned volume rejection and persuasion

• In college, joined a a remote ecom coaching team, closing ~$2,000 deals.

• Realized the math of sales pay > traditional finance degree early on.

• Dropped out after one year of college and moved to Florida for full‑time sales.

• Partnered in Agexa, a brand‑launch business launching ~40‑50 companies.

• Developed deep operations/automation skills (Zapier, CRMs, workflows).

• Built 100+ CRMs with CloseDr, learned sales operations by doing.

• Discovered “iMessage in your CRM” idea, had a lightbulb moment

• Engaged with the SendBlue team, critiqued their positioning, offered CRO role.

• Built sales org: 20+ AE’s, inbound + outbound teams, high‑velocity demos.

Sam’s sales alpha and best practices

Your prospects love iMessage. Send them iMessages.

Sam emphasizes this niche yet high‑leverage insight: the blue bubble (iMessage) isn’t just cosmetic. It taps into trust and culture in U.S. messaging. He explains how green‑bubble texts from CRMs look automated and spammy, while a blue‑bubble message from a CRM gives “real person” vibes, increasing response and show rates.

The mental shift from messaging as broadcast to messaging as personal conversation is a game changer.

Leadership must be able to “walk the walk” in a fast growing sales org

He drills deep into process and operations. Before being CRO he took calls, documented scripts, built workflows, then scaled that through his sales reps. His rule is that you should do it yourself first so you can then lead by example.

He sees operations, discipline and systemization as sales multipliers, not just charisma or closing skill. If your workflows are weak, the best closer won’t fix the pipeline.

The group chat game changer…

Sam gave an advanced pre-call tactic: group‑chat automation via SendBlue. For example, you can automate the creation a group chat with a lead + sales rep + business owner; then automate personalized voice memos, personalized video messages, customize by time of day and the sales rep.

That level of personalization + novelty through a trusted channel (blue bubble) brings a massive lift in connection rates. More texts likely isn’t the answer, a better channel is.

4 things to steal, 4 tips to implement

#1: Run the numbers ASAP

• Calculate your baseline #’s: response rate, show rate, close rate w/ green SMS.

• Run a pilot w/ 20 leads, message from an iPhone‑like channel as a “real person.”

• Compare results after a week; look for lift in replies, appointments, and shows.

• Integrate blue messaging into your CRM as the norm (if the numbers tell you to).

#2: Use blue message etiquette

• Stop writing corporate-essays and signing off like and email.

• When writing workflows, view in the orientation a lead would receive it

• Write messages the way you’d text a friend, one short idea per message.

• If it feels robotic or broadcast‑y, rewrite until it feels conversational.

#3: Automate group messages and custom voice/video

• Choose a CRM segment for booked demos, leads 24 h pre‑call, etc

• Create an automation: build a group chat with the lead, rep, and owner.

• Pre‑record spoken content for each rep/time‑of‑day, or use Eleven Labs.

• Insert the message into workflow; watch your show rates increase drastically.

#4: Understand the technical limits of iMessage vs. SMS

• Understand that iMessage isn’t meant for blasts or mass‑marketing efforts.

• Use it strictly for inbound, conversational, high‑intention leads.

• Ensure compliance: opt‑in, privacy terms, workflow for unsubscribes, etc.

• iMessage numbers can burn too. Monitor reply rates. Make changes if needed.

Connect with Sam

• Learn more about SendBlue: www.sendblue.com

• Sam’s Instagram: https://www.instagram.com/thesamqueen

• Sam’s Youtube: https://www.youtube.com/@CloseDr

• Sam’s LinkedIn: https://www.linkedin.com/in/sam-queen-815b59145