IN THIS EDITION

Happy first Because of Sales edition of 2026 day everybody.

We just crossed 7,000 subs, thanks for sticking around!

Here’s what you can expect today:

• The 6-Month AI-Play That Actually Worked - Daniel Visctoni

• Insane Salesforce cold emails

• A smooth price objection overcome framework

• And more…

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SELLER’S SECRETS

The 6-Month AI Play That Actually Worked

Most sales managers are either ignoring AI or drowning in tools they don't understand. Daniel Visconti at mastermind.com spent six months turning Attention AI into something that predicts closes before they happen.

Here's what he actually did:

He built custom scorecards around specific frameworks trained on what matters in their world. Rapport, discovery, pitch, objection handling, how hard you're challenging the client. Each piece scored 0-5. Once his team hits 3.1 or higher, the close probability jumps.

Six months of feeding it calls, adjusting what it looks for, watching it slowly get better at reading patterns. It’s not “done” by any means, but it’s far more useful today than it was day one.

Now when a closer is struggling, he doesn't dive into their calls first. He’ll ask: what's your Attention AI score? What does it say you're missing?

The tool does the first layer of coaching. He handles what's left.

His closers can review their own calls the same day. Pull it up, ask where they lost it, get an answer based on what's actually worked across thousands of other calls. No waiting for a manager to have time. No guessing.

The AI also writes their follow-up emails. It reviews the last few calls with a prospect, pulls the actual objections and goals from the conversation, and drafts sequences that sound like they came from a human who was listening. Because it was.

Are we going to get to a point where sales managers aren't needed if the AI gets this good at coaching?

Maybe. The AI-enabled sales manager’s job is already different than the year prior.

If you're a rep and you're not doing this with your own make-shift call review GPT at minimum, you’re getting left behind. Others are fixing gaps overnight. You're waiting until Friday's one-on-one to hear what you did wrong on Monday.

If you're a manager thinking you can wait this out, you probably can't. You should be getting ahead of owning this stuff for your team. Your closers may not know it yet, but a call review system like this will make everyone’s life (and paychecks) better.

The ones who win aren't using the shiniest tool. They're using whichever one they actually committed to training. Six months of boring iteration beats six weeks of hype every time.

Speed-to-data lets’s call it.

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