😎 Meet the 20 year old behind $15mm closed, how to land roles you aren't qualified for, and what to do when your BDR dies

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SELLER’S SECRETS

Who is Benjamin Hoang, and what is Bolt Deals?

Ben is a 20-year-old agency founder based in Austin, TX, helping real estate investors close more wholesale deals through paid advertising over at Bolt Deals.

From starting this business at 14 years old, Ben is no stranger to six-figure months or the $8,000/mo he pays to rent his apartment (lol).

Check out Ben’s full interview on Youtube, Spotify, or Apple Podcasts.

Ben’s come up (in 10 bullet points)

• Watched his family struggle financially after a tough divorce early on

• Abandoned dream of becoming a surgeon after discovering Robert Kiyosaki

• Got hooked on entrepreneurship through social media during COVID lockdowns

• Started sales through cold-calling auto shops and mobile mechanics

• Landed his first $300 client at 15 years old, paid via CashApp

• Pivoted from mechanics to RE agents, then RE agents to RE investors

• Spent lunch alone in high school studying business and sales calls

• Saw clients get 15x ROAS and realized he had serious leverage

• Built Bolt Deals into a 7-figure agency running PPC for wholesalers

• Next: Launching his own wholesaling business and shooting for $300K/mo

Ben’s sales alpha and best practices

1. Set the bar properly by establishing “belief checkpoints” in sales convos

Ben trains his sales team to qualify leads around seven key beliefs: pain, goal, consequences, doubt, money, trust, and decision-makers. (homage to Cole Gordon)

These eight checkpoints guide his sales calls precisely, ensuring prospects are 100% bought in before they consider about extending an offer.

2. Build long-lasting (and profitable) client partnerships through results-first engagements.

While he could pitch an upfront rev-share to clients of Bolt Deals, Ben starts by converting clients into believers by securing them wins on a simple retainer-basis initially.

After they are bought in, he’ll selectively offer some of them a private-client deal on rev-share, up to 20% of revenue.

Sometimes even going as far as personally closing their contracts for them.

3. Avoid sales team bloat, reclaim margin where possible.

After experimenting with a high-paid sales team in the past, Ben found that his profit was tanking while the quality of work dropped at the same time. A lose-lose situation.

He then fired most of the team, kept one strong appointment setter, and now closes calls himself.

By doing this, he boosted profit, quality, and client retention all in one clean sweep.

4 things Ben does, 4 steps to implement them into your own process or business

Use sales to unlock every part of the business (and client interactions)

• Sales = communication; use it in hiring, management, fulfillment, and ops.

• Reframe leadership as “selling people to do their job”

• Sales conviction leaks into how others perceive your brand and service

• “The better communicator wins” applies to every phase of operation

Master the 7 beliefs framework and close way more deals

• Identify your prospect’s pain, goal, and consequences

• Uncover their doubts and reinforce belief in change

• Confirm money, decision makers, and market suitability

• Use call notes to systematically check each belief box before you pitch

Be brutally selective with the clients you close, or risk your reputation

• Only take on clients that can reasonably benefit from your services today

• Require proof of systems or capability to benefit

• Filter marketing for people who meet pre-set criteria

• Ideally they have systems to support the downstream effects of this “benefit”

Turn pesky objections into deposits instead of delays

• If prospects say they’re “waiting on a deal to close,” go for the deposit close

• Frame the deposit as securing their spot or service launch date

• Use realistic urgency to incentivize earlier action or commitment

• Treat deposits as micro-commitments that boost show-up and close rates

Connect with Ben

• Instagram

• Youtube

• LinkedIn