In partnership with
IN THIS EDITION
In the U.S., it’s kind of a big deal to turn 16.
The “sweet 16” isn’t just another birthday party…
It’s the birthday party. Often separating childhood from “adulthood”.
It’s only fitting that we send you the edition for #16.
$15mm closed by 20 years old with his own business - Benjamin Hoang
How to land a remote sales job you aren’t qualified for
What’s next after your BDR dies?
And more…
Want to be featured in BOS?
Know somebody that we should feature? Please submit your information here for consideration.
You don’t have to be making one billion dollars per year so long as sales has enabled you to live a pretty cool life. Thanks!
LIVE FROM THE SALES FLOOR
Recent Events
Sales is #4 on “jobs threatened by A.I.” list, is it true? (techsalesguy3)
“What’s going on in sales” summary of 691 recent convos (Jack Porter)
More than 50% of their sales team is now A.I. (SaaStr)
Tips + Tricks
How to land a remote sales job you aren’t qualified for (Dylan Vergara)
Remove these 10 sales phrases from your script ASAP (Naida Halkic)
Private jet salesman delivers a masterclass in 7 minutes (thejetbusiness)
How AI-driven sales will work in 2026 (findyourpathtoo)
Other Stuff
His BDR died yesterday, sure makes you stop and think (67ohiostate67)
Why VP of Sales hires churn within 18 months (Mazturex)
Your company doesn’t appreciate you unless they do this (whotfismick)
Master networking in 9 minutes (Jesse Itzler)
Finally, a powerful CRM—made simple.
Attio is the AI-native CRM built to scale your company from seed stage to category leader. Powerful, flexible, and intuitive to use, Attio is the CRM for the next-generation of teams.
Sync your email and calendar, and Attio instantly builds your CRM—enriching every company, contact, and interaction with actionable insights in seconds.
With Attio, AI isn’t just a feature—it’s the foundation.
Instantly find and route leads with research agents
Get real-time AI insights during customer conversations
Build AI automations for your most complex workflows
Join fast growing teams like Flatfile, Replicate, Modal, and more.
SELLER’S SECRETS
Who is Benjamin Hoang, and what is Bolt Deals?
Ben is a 20-year-old agency founder based in Austin, TX, helping real estate investors close more wholesale deals through paid advertising over at Bolt Deals.
From starting this business at 14 years old, Ben is no stranger to six-figure months or the $8,000/mo he pays to rent his apartment (lol).
Check out Ben’s full interview on Youtube, Spotify, or Apple Podcasts.
Ben’s come up (in 10 bullet points)
Watched his family struggle financially after a tough divorce early on
Abandoned dream of becoming a surgeon after discovering Robert Kiyosaki
Got hooked on entrepreneurship through social media during COVID lockdowns
Started sales through cold-calling auto shops and mobile mechanics
Landed his first $300 client at 15 years old, paid via CashApp
Pivoted from mechanics to RE agents, then RE agents to RE investors
Spent lunch alone in high school studying business and sales calls
Saw clients get 15x ROAS and realized he had serious leverage
Built Bolt Deals into a 7-figure agency running PPC for wholesalers
Next: Launching his own wholesaling business and shooting for $300K/mo
Ben is no stranger to podcasts, he recently went on Steve Trang’s show, Disrupters.
Ben’s sales alpha and best practices
1. Set the bar properly by establishing “belief checkpoints” in sales convos
Ben trains his sales team to qualify leads around seven key beliefs: pain, goal, consequences, doubt, money, trust, and decision-makers. (homage to Cole Gordon)
These eight checkpoints guide his sales calls precisely, ensuring prospects are 100% bought in before they consider about extending an offer.
2. Build long-lasting (and profitable) client partnerships through results-first engagements.
While he could pitch an upfront rev-share to clients of Bolt Deals, Ben starts by converting clients into believers by securing them wins on a simple retainer-basis initially.
After they are bought in, he’ll selectively offer some of them a private-client deal on rev-share, up to 20% of revenue.
Sometimes even going as far as personally closing their contracts for them.
3. Avoid sales team bloat, reclaim margin where possible.
After experimenting with a high-paid sales team in the past, Ben found that his profit was tanking while the quality of work dropped at the same time. A lose-lose situation.
He then fired most of the team, kept one strong appointment setter, and now closes calls himself.
By doing this, he boosted profit, quality, and client retention all in one clean sweep.
Ben and a client of his out of Dallas after he closed his first deal for $40k profit with Bolt Deals
4 things Ben does, 4 steps to implement them into your own process or business
Use sales to unlock every part of the business (and client interactions)
Sales = communication; use it in hiring, management, fulfillment, and ops.
Reframe leadership as “selling people to do their job”
Sales conviction leaks into how others perceive your brand and service
“The better communicator wins” applies to every phase of operation
Master the 7 beliefs framework and close way more deals
Identify your prospect’s pain, goal, and consequences
Uncover their doubts and reinforce belief in change
Confirm money, decision makers, and market suitability
Use call notes to systematically check each belief box before you pitch
Be brutally selective with the clients you close, or risk your reputation
Only take on clients that can reasonably benefit from your services today
Require proof of systems or capability to benefit
Filter marketing for people who meet pre-set criteria
Ideally they have systems to support the downstream effects of this “benefit”
Turn pesky objections into deposits instead of delays
If prospects say they’re “waiting on a deal to close,” go for the deposit close
Frame the deposit as securing their spot or service launch date
Use realistic urgency to incentivize earlier action or commitment
Treat deposits as micro-commitments that boost show-up and close rates
Connect with Ben
Check out Ben’s full interview on Youtube, Spotify, or Apple Podcasts.
BEFORE YOU GO
Want to tell your sales story? Be featured in our podcast/newsletter!
Have cool stories, news, or tools for others? Submit it here for credit.
What did you think of this week's newsletter?
