IN THIS EDITION
We made it to edition #20…
Who would have guessed it?
Guess that means a cool 20 reference is in order.
Manu Ginobili. San Antonio Spurs. #20
In contention for “best 6th man” of all time.
In Manu’s honor, we’re coming in hot with your weekly assist:
How to never speak to broke leads again — Douglas James
The story behind building ChatGPT’s sales team from scratch
Things to do to validate OTE before you commit
And more…
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LIVE FROM THE SALES FLOOR
Recent Events
Mini-TCPA cracks down on SMS in TX, $5k penalty per (NatLawReview)
Sales pros pass down their best tips for success (Reddit)
Tips + Tricks
How to instantly impress any interviewer (LinkedIn)
A solid “why should we choose you” rebuttal (LinkedIn)
She built ChatGPT’s sales team from scratch (SaaStr)
Questions to ask to validate quota and OTE before joining a team (X)
Other Stuff
Make body language your superpower (Youtube)
How to ask meaningful questions to have better conversations (Youtube)

How 433 Investors Unlocked 400X Return Potential
Institutional investors back startups to unlock outsized returns. Regular investors have to wait. But not anymore. Thanks to regulatory updates, some companies are doing things differently.
Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.
Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.
The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.
Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.

SELLER’S SECRETS

Who is Douglas James, and what is LeadFi.ai?
As of this interview, Leadfi does just shy of $500k/mo in revenue, primarily though organic marketing strategies.
Check out Douglas’ full interview on Youtube, Spotify, or Apple Podcasts.
Douglas’ come up (in 10 bullet points)
Active‑duty Navy corpsman before entrepreneurship
Built SEO agency earning ~$50K/month in five months
Lost business overnight due to Google’s 2012 "penguin" update
Pivoted to paid ads; scored $7K profit‑share win
Grew this agency to six figures a month
Created DIY course, sold for $900 via Dropbox link
Scaled to coaching, 15,000 customers, $100M revenue
Launched $25K “done‑with‑you” and $50–55K live penthouse events
Burned $11M over two quarters due to long sales cycles
Partnered with underwriting expert to create LeadFi, a real‑time financial qualification for leads

Maybe a familiar face for my sales people?
Douglas’ sales alpha and best practices
Only talk to financially qualified leads with Leadfi.ai
Douglas recognized that traditional lead qualification (via self‑reported application questions like income) was unreliable. Up to 30 % of their high‑ticket buyers (10K+) reported incomes under $2,500/month. To fix this, he teamed with an underwriting expert to build LeadFi, a system that integrates with your CRM and pulls, in two seconds, soft credit info: credit score, spending power, income, debt‑to‑income ratio, assets, and funding pre‑approval.
Now, sales teams only engage financially fit leads, driving anywhere from 40–500% revenue increases and optimizing time spent on actual buyers.
Always use legal, ethical, and conversion‑safe integrations
LeadFi operates under the same “pre‑screening” model banks use to send pre‑approved credit offers. Douglas emphasizes the importance of privacy, TCPA, and FCRA compliance. To stay aboveboard: update your privacy policy with FCRA disclosure of credit polling; include TCPA opt‑in checkboxes; optionally notify leads you’re doing consumer reporting.
Douglas has tested these additions across hundreds of thousands of yields with no drop in opt‑in rates. This maintains trust, protects your business, and ensures the method remains scalable.
Strategic ways to capture ROI with high-ticket clients
LeadFi shines in high‑ticket, long‑sales‑cycle businesses (especially over $1K‑$2K). Douglas recommends using it at funnel opt‑in to real‑time qualify buyers, reserving your sales team’s energy for leads with verified buying power. Qualified leads can be routed to your high‑end offering, while others enter a nurturing low‑ticket funnel.
You can also feed this data into ad pixels (e.g., Meta, Google) to target profiles with 700+ credit scores or specific net worth brackets, efficiency and ROI that fundamentally change your funnel math.

These Clickfunnels plaques definitely don’t come easy
4 strategies to steal, 4 tips to implement
1. Understand sales funnel metrics to find leaking opportunity
Understand how much time your or your team spends on unqualified leads
If leads self-report income/revenue ranges, expect inaccurate data
Track what percentage of buyers are “low‑income” but still purchase high‑ticket
Run the numbers to see potential ROI with a tool like Leadfi
2. Don’t assume all customer questionnaire info is accurate
Be wary of application answers at face value
Run spot‑checks and audit closed deals based on intake responses
Highlight discrepancies between reported income and purchase behavior
Implement Leadfi to best shift sales focus toward legitimate buyers.
3. Implement thorough notice before pulling customer info
Update your privacy policy with FCRA-compliant soft‑pull disclosure
Add a TCPA opt‑in checkbox for phone and reporting consent
Optionally add a line about consumer reporting, and opt-out optionality
Test that this doesn’t negatively impact opt‑in rates (Douglas saw no drop)
4. Segment your sales funnel by buying power
Use LeadFi on opt‑ins to route qualified vs. unqualified leads
Send financially fit buyers directly to high‑ticket sales process
Send others into “low-ticket → nurture → upsell” sequence
Leverage this segmentation in ads to bid on better‑qualified audiences
Connect with Douglas
Check out Douglas’ full interview on Youtube, Spotify, or Apple Podcasts.

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