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- 😎 The only thing closing more deals than AI in 2026
😎 The only thing closing more deals than AI in 2026
Is a reversion here? Have prospects been automated to death? Is the ROI on manual efforts worth it?
IN THIS EDITION
In edition 45 today, we’ll teach you how to not get shot on the job AND how to not sound dumb.
Who else is doing that?
The Unscalable Thing that Still Works
The side hustle that’s killing tech SDR careers
How to reply intelligently when your mind goes blank
And more…
LIVE FROM THE SALES FLOOR
Recent Events
Discussion: Is most failure in sales laziness? (Reddit)
How this D2D sales rep got shot in Florida (CBS12)
This tech SDR quit after breaking $10k/mo with his side hustle (YT)
Tips + Tricks
What to say when your quote is more than their budget (X)
How to reply intelligently when your mind goes blank (YT)
He hit quota 30 months straight as an SDR, here’s how (LinkedIn)
Other Stuff
What industries pay more than tech sales? (Reddit)
The only time you should be upset after losing a sale (X)
How to become micro-famous in your industry (YT)
GET BETTER
People who hire a bunch of sales people operate on a hidden code. We’ve deciphered it by interviewing the minds behind 1000’s of hires.
Check out Hired: The Secret Manual.
40 questions, 12 partners, sub-60 minute read. There’s nothing else like it, we promise.
BOS PODCAST
This week on the Because of Sales Podcast:
Custom notes/gifts via Canva, unique business card alternatives, East vs West Coast sales culture, pre-call automation vs personalization, high-earning closer’s story, and the best sales paths in 2026 for beginners starting from zero.
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This week’s sponsor: The Serial Sales Community
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Inbound, no licensing, no weird pyramid scheme stuff.
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We help connect people like you to roles like this.
Like Dalton, who scaled part-time alongside his tech SDR role to $11.7k earned in his 3rd month setting appointments with inbound leads (interview here).
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Now, back to the newsletter.
SELLER’S SECRETS
The Unscalable Thing that Still Works
This week we caught wind of a tweet by a gentleman named Ty who’s texting prospects the morning of a call from his personal number. Simple stuff.
At some point in the last few years, most sales orgs made a quiet trade. They handed the human parts of the process to software and called it efficiency.
Triggered sequences, {FirstName} tokens, automated reminders that technically come from the rep's number but everybody knows aren't. The pitch was scale. Do more with less. Let the machine handle the top of the funnel while you focus on closing.
And this way still works, but there’s something working better in our opinion.
The market has fully priced it in. Prospects have been through enough pipelines that they can smell the automation before they even open the message. So they don't.
Or they do, and they show up to the call with their guard already up. Because the whole experience so far has felt like a disingenuous process they're being moved through rather than a conversation someone actually wanted to have.
Some of the guys winning right now figured something out. The bar for feeling like a real human is embarrassingly low.
You text someone yourself and you're memorable.
You write a note by hand and they keep it.
You show up with something physical, something with their name on it, and they're talking about you after you leave.
None of that is sophisticated. None of it scales. That's the point.
It doesn't have to be all or nothing either. Automations built to feel personal, custom fields that actually mean something, a real number attached with someone watching it. That works too.
But even then, most reps who are honest with themselves gave away more than they should have. Somewhere in the process of optimizing show rates they’ve automated away the part that was actually closing deals.
The part where the prospect felt like someone gave a damn whether they showed up or not.
That part doesn't have a software solution. It's just you, doing the thing that doesn't scale, while everyone else waits for a tool to do it for them.
Someone books with you...What do they get before the call? |
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