😎 The state of sales content heading into 2026

IN THIS EDITION

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• The state of sales content heading into 2026

• How to get your sales team banned of LinkedIn

• 80% of people don’t do this, but you should

• And more…

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SELLER’S SECRETS

The state of sales content heading into 2026

There's more sales content out there right now than any human could ever consume.

Cold calling bros filming themselves interrupting people mid-sentence. Roofing guy on a boat with his headset on. That one dude who tells prospects they "sound weak" and demands to speak to the owner. Door-to-door guys dumbing down their language to match whoever answers. Juliano slamming his keyboard between Drake tracks.

Some of it's useful. Some of it's theater. Most of it's somewhere in between.

But here's what matters: if you're in sales and you're not paying attention to any of this, you're missing something.

The pattern behind what's working

The people going viral aren't doing it because they have the best techniques. They're doing it because they've disconnected from the outcome.

They're not trying to impress anyone. They're not overthinking the interaction. They're just getting to the point. Fast, direct, sometimes uncomfortably so.

That outlook is the foundation of a good sales career.

You don't need to copy these guys. But if you're stuck in your head, if you're too polished, if you're spending 30 seconds building rapport before you say why you called, watch a few of these clips. They'll remind you what happens when you stop caring so much and just do the thing.

The content trap

Here's the problem: it's very easy to consume more than you create.

You can scroll reels for an hour and feel like you're learning. You're not. You're just watching other people work.

The people who actually get better are the ones who take what they see (assuming it’s not a joke), test it, and articulate what happened. Not because they want to build an audience, but because teaching can be how you learn more yourself.

If you're consuming sales content and not producing anything yourself, that may be worth reconsidering.

What actually converts

There's sales content that attracts other salespeople. Then there's sales content that attracts clients.

If you're making content and your goal is to get hired, build a team, or sell something sales-related, the first kind works. If you're trying to close deals in roofing, wealth management, fencing, whatever, you need the second kind.

Most people don't make that distinction. They just post what feels natural. That's fine if you're doing it for fun. But if you're trying to drive results, you need to know who you're talking to.

Where the leverage is

Sales content right now has a few areas where the leverage is obvious:

AI use cases. People want to know how to use it. Not in theory. In practice. If you can show a specific application that saves time or closes more deals, you'll get attention. Just make sure it's something you've actually done.

Pattern interrupts. Cold calling content works because it reminds people that the game is about breaking rhythm, not being clever. If you can show that in a way that feels real, people will watch.

Memes. They're a language almost everyone understands. If you can capture a shared experience in a way that makes people laugh or nod, you've just built trust without saying anything salesy.

The takeaway

Sales content isn't going anywhere. There's going to be more of it next year, not less.

The people who win are the ones who consume selectively, produce consistently, and know the difference between content that makes them feel smart and content that actually moves the needle.

You don't need to go viral. You just need to show up, say something useful, and do it again tomorrow.

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