😎 Using content to book 700 sales calls per month, the first D2D battery charge (?), and the recruiter from your nightmares

SELLER’S SECRETS

Who is Marcos Ruiz, and what is The Birdhouse?

Marcos Ruiz the founder of The Birdhouse, a $2M/year content agency serving info businesses and top influencers on platforms like Twitter (X), LinkedIn, and Threads.

His business has doubled every year since inception (4 years), and they boast an impressive six-figure LTV with most clients they sign.

Check out Marco’s full interview on Youtube, Spotify, or Apple Podcasts.

Marcos’ come up (in 11 bullet points)

• Joined the Army National Guard while in college

• Got a taste of digital business via Forex and affiliate sales

• Started studying the gurus like Brunson, Tai, etc.

• Worked as a hybrid appt. setter/closer for a trading community

• Tried and failed at multiple models: FBA, dropshipping, blogging, agency.

• Gained early traction on crypto Twitter during the 2021 NFT boom

• Made first real bag predicting market trends through content

• Launched The Birdhouse to help others grow on Twitter

• Niched down to info clients and high-earning influencers

• Scaled to $2M/year without a sales team, just founder-led sales

• Holds an impressive six-figure client LTV, now 4 years in.

Marcos’ sales alpha and best practices

Founder-led sales to 8-figures or bust

Marcos attributes his steady agency growth to something he heard from Gary Vee; staying in founder-led sales until $10mm/yr.

He’s now taken roughly 1,000 sales calls himself for The Birdhouse. By commanding both a high-ticket service fee and a percentage of client revenue, he is making sure that only perfect clients get to be onboarded into their system.

"We're the best. If they go elsewhere, it'll be worse."

Position the final product as just a fraction of the real deliverable

Marcos’ team doesn't just sell “content”.

They sell business growth, brand equity, and omni-channel expansion. Clients might sometimes break even on sales alone, but they’re simultaneously gaining thousands of followers and evergreen marketing assets. Marcos positions the offer as a leveraged investment with multiple "by the ways" baked in.

Lead with trends, create differently based on the channel

The Birdhouse trains it’s team to consume like a native user of the platform they’re creating for.

Marcos emphasizes that virality on X comes from latching onto trending keywords (not just topics, but the actual words themselves), mirroring language from your audience, and writing like a human, not some email copywriter. Twitter (X) and Threads reward in-the-moment, culturally aware content over heavily polished pitches.

4x takeaways, 4x considerations when implementing

Price within your buyer’s comfort-to-value ratio

• Clients making $50K+/mo can easily stomach $3–4K/mo

• Make your price raises contingent on them earning more

• A threshold of 6x return on services is deemed “safe”

• Your pricing is either perfect or not enough if they don’t bat an eye at the invoice

The biggest names come through referrals (not cold)

• High-profile clients rarely come cold, typically from referrals

• Best practice: Deep prep beforehand

• Be flexible with booking, make it easy or work around their schedule

• Discuss work you did for the referee, bridge the gap

Use the “write off” angle in Q4 when possible

• Nov./Dec. is prime time to close big up-front deals

• Can pitch variations of "pay now, expense it, start in Q1"

• Frame your service as an investment write-off vs. just a cost

• Easy way to create urgency without discounts

What you’re wearing doesn’t matter if you’re the best

• Anyone who’s been in sales for a little bit can feel desperation

• Position yourself as the solution, not just another vendor

• Don’t oversell yourself to prospect who refuse to see value

• Be like Marcos, wear a hoodie, and speak with conviction to close more

Connect with Marcos

• X

• LinkedIn

• Instagram

• Youtube